Choosing The Perfect Website Address

By Russ Howe


Choosing a domain name is the first big decision you will have to make when trying to establish your business or brand online. Get it right first time and you can literally become an overnight online sensation, get it wrong and you can find yourself struggling to get anywhere at all.

In today's post we run through the simple rules of choosing your web address. Adhere to these steps and you will undoubtedly get the most from your personalized url.

1) Using your own name. If you are starting your own business this is a great start.

2) Relevancy. There is little point in taking a domain which bears no relevance to what you intend to do. For example you wouldn't choose a name about bears if your site was going to be about dogs.

3) The most common extension is of course dot com however there are numerous other options available to you. If yours is already taken then look at the other choices. Sometimes these other options are actually more suitable anyway, for example a nice dot org goes well with a nonprofit.

If you are creating a website for your family, starting your own business from home or are involved in an affiliate program these rules will help you a lot. You see, getting that right first step in place is vital to long term success.

Otherwise you can find yourself constantly starting from scratch. Make the first move a good one and you can start establishing yourself in your chosen online niche from the get go, so take some time before committing to any purchase.

If you are involved as an affiliate of any home business program, incorporating the company's name into your domain is often a good idea as this also allows your site to be ranked effectively in Google and other search engines each time a user searches for that specific company. For example our Empower Network blog is very effective in this field.

The steps above will help you get started. Once you hit the ground running with a good name, you will find it that much easier.




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