The notion and understanding of being consistent in your marketing and advertising is not a specific thing you see talked about much on the net. Perhaps it is safe to think that it is purely forgotten by many who write about business. If you forget to take advantage of this easy to figure out principle, then your campaigns will not produce the kind of earnings you desire.
The explanation for this effect is a feature of human nature and the way we perceive and feel about what we see. Any time our experiences may not be what we anticipate, dependent on prior experience, then it causes uneasiness and can without conscious thought seem irrational. The end effect is we tend to want to refrain from seeing it, and that implies abandoning your site, blog and business.
Let's take a look at an example of this involving the very common squeeze page situation so many of us are familiar with. As you know, internet businesses send traffic to a squeeze page simply because they want prospects. Based on personal inclination, the marketer may put the fresh optin on a web page or other site. What is revealed after the squeeze page is the discretion of the specific marketer. This is the standard situation whereby consistency is particularly important as we will speak about next.
The overall, usually unknown, feeling experienced by the prospect will be influenced by the style and overall color scheme of the squeeze page and the subsequent site that is looked at. The idea of inconsistency comes into play in the event the two sites are completely diverse, and the net result is to cause the reader to have a sense of uncomfortableness. As you may currently suspected, if you design the squeeze page so it is much more congruent with the second site, then that uneasy feeling will not happen.
Let's look at something that many affiliate marketers deal with. Review sites are common due to the fact they can be incredibly effective, and the common scenario is for a review page to have not less than one outgoing link to a seller site, if not more. It is not achievable to make your review site, or page, similar to the vendors or most of them if you link to many. What is achievable, and effective, is to develop a site so it does provide a smooth transition to the sites you are connecting to. The main issue is to never induce a huge contrast because your site is significantly different from anything else. We recognize there will be some interpretation needed in this situation. You are able to get by just fine if you make an effort to reduce jarring color clashes as often as possible.
The following essential consideration is all about promotion messages through the written word. Generally speaking, many people are constant and regular in the way they talk to people. Nevertheless as it applies to email marketing, it seems to be much more typical for some marketers to deviate in a large manner from what they typically promote in their emails. This occurs to some degree, but it is not anything we would call unrestrained or a widespread problem. But it does happen, and the essential point is that you are now informed of it and can simply avoid this conversion killer.
The explanation for this effect is a feature of human nature and the way we perceive and feel about what we see. Any time our experiences may not be what we anticipate, dependent on prior experience, then it causes uneasiness and can without conscious thought seem irrational. The end effect is we tend to want to refrain from seeing it, and that implies abandoning your site, blog and business.
[http://www.youtube.com/watch?v=cYLQPqwjUvU:The Pampered Chef]
Let's take a look at an example of this involving the very common squeeze page situation so many of us are familiar with. As you know, internet businesses send traffic to a squeeze page simply because they want prospects. Based on personal inclination, the marketer may put the fresh optin on a web page or other site. What is revealed after the squeeze page is the discretion of the specific marketer. This is the standard situation whereby consistency is particularly important as we will speak about next.
The overall, usually unknown, feeling experienced by the prospect will be influenced by the style and overall color scheme of the squeeze page and the subsequent site that is looked at. The idea of inconsistency comes into play in the event the two sites are completely diverse, and the net result is to cause the reader to have a sense of uncomfortableness. As you may currently suspected, if you design the squeeze page so it is much more congruent with the second site, then that uneasy feeling will not happen.
Let's look at something that many affiliate marketers deal with. Review sites are common due to the fact they can be incredibly effective, and the common scenario is for a review page to have not less than one outgoing link to a seller site, if not more. It is not achievable to make your review site, or page, similar to the vendors or most of them if you link to many. What is achievable, and effective, is to develop a site so it does provide a smooth transition to the sites you are connecting to. The main issue is to never induce a huge contrast because your site is significantly different from anything else. We recognize there will be some interpretation needed in this situation. You are able to get by just fine if you make an effort to reduce jarring color clashes as often as possible.
The following essential consideration is all about promotion messages through the written word. Generally speaking, many people are constant and regular in the way they talk to people. Nevertheless as it applies to email marketing, it seems to be much more typical for some marketers to deviate in a large manner from what they typically promote in their emails. This occurs to some degree, but it is not anything we would call unrestrained or a widespread problem. But it does happen, and the essential point is that you are now informed of it and can simply avoid this conversion killer.
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