It is always one's desire to get their product out to the public and get that public to know that product and the people behind it. One of the issues that comes up as the people behind the product are seeking how to get their word out and where best to invest their money in doing so is that traditional advertising no longer gets the job done as it once did. Advertising in the newspaper for example is no longer the way to go because so many today get their news online and are not buying the newspapers out there like they once did.
Another lost source is advertising on the radio because so many fewer people these days listen to the radio. And even if one chooses to advertise on the radio, the truth is that there is no valid way of measuring how effective those ads are and how much business they generate.
What about flyers? Well, if your cancel hasn't banned flyers yes, they're on their way. Then there are little box drops. This is no more than spam and almost everyone has a 'no junk mail' sticker on their letter box these days.
So, what's left? Have you thought about promotional products? If you haven't, this is where you take anything from a T-shirt through to the USB stick, branded with your logo and give these products away to be the client's or prospects.
A word of warning, most people get the whole promotional products process so horribly wrong. They buy the wrong products for the wrong audience, or spend way too much time looking for something "different", Forsaking staple products that actually work.
Now, knowing all this, what should you be focusing on instead of wasting your money. The first step is to sit down with a pen and paper and write down who your promotion target audience is and when you've worked that out you simply think of products that match your audience.
A perfect example of gearing a product to a specific audience is something like handing out customized T-shirts with all the promotional data on them to the people that live in the warmer climates and for whom the T-shirt is an everyday garment.
The bottom line is to make certain not to waste any money on products that aren't going to get the intended message across to the targeted audience.
V:6
Another lost source is advertising on the radio because so many fewer people these days listen to the radio. And even if one chooses to advertise on the radio, the truth is that there is no valid way of measuring how effective those ads are and how much business they generate.
What about flyers? Well, if your cancel hasn't banned flyers yes, they're on their way. Then there are little box drops. This is no more than spam and almost everyone has a 'no junk mail' sticker on their letter box these days.
So, what's left? Have you thought about promotional products? If you haven't, this is where you take anything from a T-shirt through to the USB stick, branded with your logo and give these products away to be the client's or prospects.
A word of warning, most people get the whole promotional products process so horribly wrong. They buy the wrong products for the wrong audience, or spend way too much time looking for something "different", Forsaking staple products that actually work.
Now, knowing all this, what should you be focusing on instead of wasting your money. The first step is to sit down with a pen and paper and write down who your promotion target audience is and when you've worked that out you simply think of products that match your audience.
A perfect example of gearing a product to a specific audience is something like handing out customized T-shirts with all the promotional data on them to the people that live in the warmer climates and for whom the T-shirt is an everyday garment.
The bottom line is to make certain not to waste any money on products that aren't going to get the intended message across to the targeted audience.
V:6
About the Author:
To find out more about Duncan Bakshmidte, visit Delta Corporate Promotional Products
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