Labels For Clothes - Essential Information For Marketing Purposes

By Dale Trent


Creating appropriate labels for clothes is definitely a big challenge to small business entrepreneurs who are starting in the clothing industry. Although labels are small and usually attached to the inner part of the clothes, they are crucial in the effective marketing of different garment products. These business labels have to be done with utmost creativity and usefulness so that they can reach out to the target market of the brand they represent.

If you are planning to do this on your own, think again. You might want to gather all the members of your creative team to ensure that you get the best ideas for your label. Say, you do not have a creative team. Ask a trusted friend over to brainstorm with you. He can give you some ideas which are far better than what you have in mind.

Before starting with your label design, drop by a department store and scout for ideas on how the famed labels for clothes are printed. Most of them just look like business logos. This is because most entrepreneurs make their logos appear as simplified version of their logos. You can do the same for your clothes. If you want it much simpler, just have your label hold the script version of your initials, first name or last name.

Select colors and symbols that are related to your company when you are creating the signature design of your tags. It is ideal to use a couple or three colors. Using more than three colors is no longer advisable. Moving forward, decorating your label with a border and a symbol is a great idea to consider. If you are to use a border, refrain from including a symbol because the label design would look crowded. You can include your initials in the label in replacement of the symbol. The same must be observed in the creation of your swing tags.

Have you ever seen clothes created by well-known designers? If you would observe, most of the tags that come along with the simply hold the first names or the last names of their designers. This is because they are trying to achieve a simple but elegant look. You can do the same with your own tags. Write your full name, first name, last name, nick name or your initials in script. Make sure that it is readable. Then, choose the color of the thread for its stitching.

When it comes to the shapes of the labels for clothes, variations are available in unique forms. You can make use of unconventional shapes if you want attention. But if you are after practicality, it is best that you go for the usual shapes like rectangle and square. These shapes can provide enough room for the design. Include your business logo and name in your tag whenever possible. Do you find your skills insufficient for this task? Scout for a printing services company that can help you out instead of doing things on your own.




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