Why Online Business Isn't As Easy As You Think

By Russell Howe


With companies like Mary Kay, Vi and Empower Network endlessly promoting the notion of being able to make money online from home, more and more people are trying to become their own boss. However, today we'll show you why the world of online business is a little bit trickier than it initially presents itself.

Despite the recent tough financial climate, the home business industry is booming. Naturally, that's because a large number of people each month are turning to the world wide web looking for a way to supplement their regular income.

It's not all good news, though. While more and more people are attempting to become their own boss, very few of them are actually seeing any results. It's well documented that over 96% of entrepreneurs struggle to get anywhere. Why is this failure statistic so shockingly high?

Actually, the failure statistic is a little bit misleading. It's largely made up of individuals who have a false expectation of the home based business industry. They spend their time joining opportunities and quitting shortly afterwards, stuck in an endless cycle of switching between every 'next big thing' to hit the scene. The industry doesn't help itself by attracting these people with it's false marketing about easy incomes.

Before you attempt to become your own boss you should look at three things:

1. How serious are you about working for yourself? Are you merely hoping to get lucky and reach success quickly, or have you wanted to run your own business for a long time?

2. Do you have the time in your schedule to work on building your business in your spare time? Success takes time, so you'll need to do something each day to build your business alongside what you currently do for a living if you want to reach the stage where you can do this full-time.

3. What initially attracted you to the world of affiliate marketing? Too many folks jump into programs purely because it has the potential to earn them money via it's affiliate plan. They lack interest in the products and services and, ultimately, it shows in their work.

Don't buy into the hype that you can change your life overnight just by joining the right 'ground floor opportunity' at the right time. As we explained above, a large part of the failure statistic comes down to individuals who are looking for an overnight solution to their financial problems. That's called winning the lottery, not being your own boss.

Question number one brings up an area of MLM which is a constant issue. Online businesses tend to promote the idea that you can earn a living from the comfort of your own home in your spare time. That much is true. They go slightly wrong by giving the impression you can do it all with minimal effort. This attracts folks who are not looking to earn a living, but be provided with one. If you're looking for an easy path to riches, you will end up wasting a lot of money.

Being self employed is a tough job and it takes a certain type of personality to be able to deal with the pressures which come along with it. Don't fool yourself into believing you are going to be sitting on a beach in Barbados while money rolls in through your computer, because you'll hold yourself back. In order to reach success, just like in the real world, you will have to be working on your business every single day.

Additionally, success doesn't come cheap. Despite the many sales pitches and testimonials which companies release to attract individuals looking to change their lives overnight, andybody who has become their own boss online or offline will tell you that you must be prepared to work long-term if you want to change your long-term future.

The final question is one which will help you to decide which opportunity, if any, is best for you. Most people get involved in home based businesses because they like the idea of doing something they enjoy for a living. So it's amazing how many people then choose to work with programs and companies that they have very little interest in, other than the potential earnings of it's affiliate program.

For those who are genuinely serious about self employment and working from home via the internet, there is a company out there to suit most people's tastes. Whether it's the blogging interests of Empower Network, the cosmetics of Avon or the web hosting of Global Domains International, there is something for everyone. When starting your out on the journey to make money online, the most difficult thing is ensuring that your first big step is the right one for you. [
See how Russ Howe became established in empower network here.
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