Do MLM Marketing Systems Really Possess The Secrets To Your Online Business Success?

By Howe Russell


While your head probably tells you that you need to be ready for the long haul if you have ambitions to work for yourself one a full-time basis, the internet is full of temptation. Everywhere you look, from Empower Network to Visalus, you'll find marketing systems claiming to offer you a short cut to success, or teach you valuable secrets which the so-called guru's don't want you to discover.

As you have probably guessed, of course, your first instincts were right. There is no secret to overnight success and anybody claiming they can teach you it for a certain price is lying to you. If there was a secret, it certainly wouldn't be a secret any more.

But if it's too good to be true, why are there so many training systems out there?

Well, most MLM's and network marketing companies fail to stay in business beyond the first two years. In fact, over 80 percent fail to last the first year alone. Statistics from the high street say that over 91% of real world businesses tend to collapse within the first twelve months, too. While the online figures are slightly more optimistic, they are still not desirable.

Given that the online business world is populated by entrepreneurs who are using affiliate programs to earn an income, the statistics on these individual entrepreneurs reveal an even more startling fact. Over 96% of them are not making a dime. That's right - despite the huge hype and promises of easy money on the internet, most of them are not actually making anything at all. To a large extent, they are promising such easy results because they are so desperate to boost their own income with new members to their chosen business. If you are smart, you will begin seeing the huge financial opportunity within offering training to entrepreneurs, rather than working with a certain affiliate business.

With most network marketers getting nowhere, there is definitely an opening in the market for those who have the knowledge to offer extensive training to those in need of help. After all, only a select few world leading sponsors are known to help their own teams, with most keeping their secrets to themselves. [
See how Russ Howe became established in empower network here.
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Why would you choose to spend your time promoting one specific company when the failure statistics of most companies in this industry tell a tale of a future with very little security? Likewise, why become an affiliate marketer when the overwhelming majority of them are struggling? Instead, you could focus on cashing in on both markets and offer training to existing affiliate marketers. Companies won't object as it helps their affiliates to learn, while affiliates will appreciate the information you can provide if it helps them to turn their online business around.

However, do not be fooled into believing that these systems are there purely to help you. Many of them have affiliate programs of their own, where members will earn a monthly commission if they introduce others to the training system. Inevitably this will lead to competition between different marketing systems. This is where things get a bit silly, as affiliates try to convince viewers that their system is the best. This is why you will see handfuls of different marketing coaches promising to put people on a fast track to success, or offering what seems like an easy ride for choosing their training package instead of anybody else's.

Those who are successful in the home business industry know that it doesn't come cheap. There isn't a free ride or a 'fast track', but there are many people out there who are prepared to cash in if you continue to be nave. If you are in an affiliate program like Empower Network and are wondering which training system you need to buy, the first thing you should do is learn the principles of running an online businesses. That won't cost you any money and will teach you how to manage your time effectively.




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