Using Facebook To Gain Your Site Some Traffic

By James Steele


If you're active on the Internet, you probably are on Facebook. People these days ask about Facebook like they used to ask for each other's phone numbers. Facebook is now the most popular social networking site available, far out doing all of the similiar competing sites. One's Facebook profile can be a window into interactions with other people. What does this mean to you as a marketer? Well, since there are so many people on Facebook, it means that there's a huge collected target audience that's just waiting to be tapped into.

People get on Facebook every single day to meet new people, interact with friends/associates, play all types of games and share their views on just about everything. This must obviously sound like a proverbial gold mine for you to find new customers in. It would be perfect! There has been an explosion of advertising and marketing efforts that are initiated on Facebook as the industry gets a grasp on the reach of the platform. And since Facebook has millions of users with a huge range of interests, it's a virtual goldmine for online marketing. Read on to find out how to utilize Facebook to your greatest advantage. You'll grow your business like never before.

Monetizing ads on Facebook is fairly new and did not begin until the users reached nearly 2 million. They launched a service called Social Ads that lets you display targeted ads on Facebook. Compared to other PPC services like Google Adwords, Facebook's Social Ads service is much more straightforward. Positive results are more common with these ads, because they can be tailored to a certain audience, by specifying gender, interest, age group, or other criteria of your choosing. With Facebooks target feature, you can make sure that your ads aren't being randomly served to people that don't care about your product. However, Facebooks Social Ads and their advanced targeting feature, makes sure that your ads are only displayed to the demographic of your choice. You will ensure higher traffic to your site, as you people viewing your ad will be inclined to click on it. You can even include a picture to your ad, something that can be really effective. When you include a picture in your ad, it looks more professional and it stands out more thus it increases the response you get.

If you would prefer to not to spend money on ads to begin with, you always have the option to create fan or group pages on Facebook. When done correctly you could see massive amounts of traffic flowing into your website from Facebook. Facebook users have an addiction when it comes to joining a group of their interest or becoming a fan of a page. You can draw a lot of attention to your product, service or business by creating a fan page or group on Facebook. You can help members invite other members to your group, as there's an in built function. But you will initially have to introduce your fan page to people through some method of advertising it, such as the Social Ads. Facebook groups and fan pages can get thousands of members overnight, but you have to know how to convert them into traffic to your site.

In conclusion, Facebook can be termed as a social network with a purpose. It can really benefit your business and help you market your products/services to potential customers. Just remember to keep testing and experimenting to find your own perfect Facebook success formula.




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