Increasing the trustworthiness of your business is really necessary if you want to see long term results.
If you have only one product, then that's fine; but if you have multiple offers then always make sure your testimonials only talk about the product, or service, that was bought by that person. You need to have everything organized so if you do offer multiple products/services, then make sure they're listed with the product or service that was bought. What we're mainly talking about are those instances whereby you are dealing with traffic for multiple kinds of offers. There are times in certain niches where you'll be able to promote many different kinds of products, and then you can also offer services, as well. That's why it's really important to group your testimonials on the appropriate pages rather than just as one large group. You'll be fine if you just group them accordingly, and that is the most important thing - to be consistent.
Be careful about using the kind and the person isn't willing to provide a picture or release their location because those are barely worth putting on your website, to be honest. Of course the fact that fake testimonials are illegal doesn't stop many people from using them. So, like the rest of us, all we can do is all we can do, and then we just press on with business. Your testimonials can become really great if you can swing a pic from the customer. You really can add a lot to the social proof aspect by including a nice photo of the customer with the testimonial. There have been surveys done which prove that having a picture with testimonial made a huge difference to the way people perceive it. Of course you have to ask people to send you a picture and give their permission to use it.
This next one can be a little tricky, maybe, but do make sure the people providing you with your feedback are related to your intended audience. It's really important that everyone relates to each other between the readers and the testimonial providers. It can be powerful stuff, and if that ability to relate happens, then your testimonials can become powerful allies. Once people start letting down their guard, then your sales figures will begin to climb.
It's of paramount importance that all of your testimonials come from real customers and not the imaginary kind. The more you keep going and getting more real testimonials, then pretty soon people will see and maybe feel that everything is for real.
If you have only one product, then that's fine; but if you have multiple offers then always make sure your testimonials only talk about the product, or service, that was bought by that person. You need to have everything organized so if you do offer multiple products/services, then make sure they're listed with the product or service that was bought. What we're mainly talking about are those instances whereby you are dealing with traffic for multiple kinds of offers. There are times in certain niches where you'll be able to promote many different kinds of products, and then you can also offer services, as well. That's why it's really important to group your testimonials on the appropriate pages rather than just as one large group. You'll be fine if you just group them accordingly, and that is the most important thing - to be consistent.
Be careful about using the kind and the person isn't willing to provide a picture or release their location because those are barely worth putting on your website, to be honest. Of course the fact that fake testimonials are illegal doesn't stop many people from using them. So, like the rest of us, all we can do is all we can do, and then we just press on with business. Your testimonials can become really great if you can swing a pic from the customer. You really can add a lot to the social proof aspect by including a nice photo of the customer with the testimonial. There have been surveys done which prove that having a picture with testimonial made a huge difference to the way people perceive it. Of course you have to ask people to send you a picture and give their permission to use it.
This next one can be a little tricky, maybe, but do make sure the people providing you with your feedback are related to your intended audience. It's really important that everyone relates to each other between the readers and the testimonial providers. It can be powerful stuff, and if that ability to relate happens, then your testimonials can become powerful allies. Once people start letting down their guard, then your sales figures will begin to climb.
It's of paramount importance that all of your testimonials come from real customers and not the imaginary kind. The more you keep going and getting more real testimonials, then pretty soon people will see and maybe feel that everything is for real.
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